ShowUP is a trade show for home & gift, founded in the Netherlands. In just a few years’ time showUP grew into the most inspiring and creative trade event where artists, product owners, concept stores and (web)shop vendors can meet and inspire each other.
I was assigned to refresh the brand identity to a new and fitting look and feel. The slash shape is a sign for only moving upwards and exploring further. Within the slash there's lots of colour and liveness to be found, which stands for all the beautiful things you can discover on the trade show itself. Next to a brand new logo, colours and trade mark, now they also have their own motion identity to showcase with online.
Want to visit the next event? Read more about it over here.
